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Custom Shampoo + Hair Mask


Inclusive All Taxes

Shampoo Consistency
  • 40 Days Return Back Policy

  • Ship Only

Product Transparency

Who made this?: Samantha is a Material Science Engineer fighting to show you raw is better. By using traditional techniques and modern algorithms, ICI Care brings you the best of both worlds.
What are the main materials used?: Their products are 100% vegan using ingredients such as roots and plants. These include 40+ ingredients amongst aloe vera, amla, aritha, ashwagandha, banana, baobab powder and cinnamon.
What are the secondary materials used?: ICI Care uses a personalized approach that adapts to the individual's needs. This means, each recipe will be different. For the full list of ingredients, please click on her FAQ link below.
Where do they come from?: ICI Care sources from different suppliers; Ausha, located in the UK, certified Organic by the Soil Association and Vegan; and Songhai, an NGO located in Benin working with young locals to improve agriculture practices . All farms are Organic and/or Fairtr
Where was this made?: The raw products are farmed across the world, shipped then to ICI Care's suppliers and then to Samantha. She then makes the recipe mix in London before shipping it to her customers.
Packaging: ICI Care is still looking for the right supplier. Currently, she is trying mainly suppliers who source their packaging in the UK using ethical practices.
Waste management: Samantha works on measured batches to avoid over-production and waste. When ever she has excess products, she uses that on her own hair. With other production overflows, she recycles through her council's scheme as much as possible; like material's packag
What does this brand do best?: Her ingredients are 100% plant-based. No preservatives, essentially raw ingredients. She uses ancient traditions powered by technology.
What are they still working on?: Samantha is working on a new packaging made from repurposedfood-waste and buying directly from farmers. Help her get there by supporting her products!


Did you know that your hair care products are made of about 70% water?!

Yes, just water. We took water out and only ship essential ingredients to you, add water at home!


You will get:

- 1 Custom cleansing bar or cleansing crumble (40 washes)

- 1 Custom Hair mask (120gr)

You will have access to our in-house expert to troubleshoot your hair questions. It is a full service to transition and support you in your natural hair care journey.

If you have any allergies, please let un know in the quiz you will receive.

The cleansing bar: Get clean and refreshed hair while keeping your hair shiny and soft! Our bar is made with African black soap and botanical actives selected for your hair profile. African black soap is the star of this show. It’s often been referred to as the best thing you can do for your skin in terms of keeping it clear and healthy, so it comes as no surprise that it’s just as great for your hair. This 100% natural soap is made from plantain skins, palm leaves, cocoa pod powder, and kernel oil. It’s full of vitamins A and C, plus tons of antioxidants.

The hair mask: Our custom-made hair mask is full of active ingredients that can transform the look and feel of your curls. Deep conditioning is a great way of penetrating the hair from the inside out, so it stays hydrated, soft and damage-free.

We will select 3 plants that best match your hair profile from our selection:

Fenugrec, Brahmi, Amla, Cassia powder, Ashwagandha, Hibiscus sabdariffa flower powder, Watercress, Green tea powder, Rice powder, Banana powder, Avocado powder, Aloe Vera leaf powder, Neem, Moringa oleifera leaf powder, Marshmallow root powder, Cocos nucifera milk powder, Baobab powder

Shop Policies

Payment Policy

All payments will be securely processed by Green Ramona via Stripe.

Payment in full must be made before any items are shipped.

Delivery Policy

We ship our goods via the Hermes postal service using their standard shipping unless you have chosen to upgrade to a next day or express delivery service.

We offer free shipping within the UK.

Refund Policy

We stand by our products with a 100% satisfaction guarantee that covers your order within 40 days of the ship date. If you're not completely in love with your products, let us know and we'll make things right. We offer two options: you can receive adjusted formulas free of charge, or you can return your order for a full refund. Please note that we offer formula adjustments as a one-time exchange, and we cannot offer multiple exchanges on the same order. To receive adjusted formulas, contact us at Please provide your order number and feedback about your products. Our team will provide full instructions for completing the adjustment survey. For a full refund, contact us at Please provide your order number and the reason for your return request. We'll provide a prepaid return label, and we'll be back in touch when your refund has been issued.

To start a return, you can contact us at If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at

Damages and issues:

Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

Exceptions / non-returnable items:

Unfortunately, we cannot accept returns on sale items or gift cards.


We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.

Rating & Reviews


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