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We are a small London start up that wants a healthier and fairer future for all of us.

Our focus is on ethical products. And our job is to provide you with the best options we can find.

Decision making is now easy & transparent for you on our platform. Find in each product an explanation of their supply chain & ethical efforts.

Looking for specifics?



Here’s how we help!

Today’s world can be incredibly demanding! Allowing little time and resources to shop as conscious as we’d like.

We got you ♥

We know making aware choices is like a yoga practice. You will have good days and others…well, not so good.

We do the work for you!

We pre-filter all the products allowed on our platform to ensure they are plastic-free, animal friendly and overall, ethically made by small businesses.

We then offset the shipping to provide you with easy & affordable options to make your guilt-free shopping easy 😉

Follow us for more:

Instagram | Facebook


How we offset
We partner with Offset Earth to plant 24 trees per month!
Taking responsibility for our footprint, is essential now a days. We pay a monthly fee to Ecology and help plant 24 trees a month.

Personally, we love Ecology. Not only do they plant trees, but they also work with clean energy projects around the world. Learn more about them.

Offsetting our office
We also plant trees for our employees
We understand the urgency climate change requires and we want to make sure we do as much as we can to help.

To do so, we have a business plan where extra trees are planted for every employee. Specially those that need flying as a method of transport.

We Encourage Others
Word of mouth goes a long way!
A lot of people are waking up now to a global emergency. These people want change and are ready for it! But, how to start is a whole different thing.

To help with this, we share our methods with our vendors and encourage them to join the club. No change is too small when we all come together.

Our shop by cause system

What we look for in products
Protecting the
Planet’s Health
Ethical Trade
Waste & Pollution
Community Activist

How does each product impact the planet’s health and the efforts made to reduce that.

What trade ethics does each business support and how is it working towards improving unethical trade in the world.

How is each product helping reduce the existing waste in the world as well as managing their own, in order to reduce the impact on the planet.

Learn how each business works as ambassador or activists for causes that improve social and/or climate justice within the planet.

Join the club!

Our emails are kind of a big deal ; )
Join us to get the latest on gender equality & environmental change; plus some other Green Ramona goodies 😉