* indicates required

By ticking this box, you agree for us to keep you updated by email. We hate spam too so rest assured we will send only information we believe might be useful to you.

Remember you can unsubscribe at any time by clicking the link in the footer of our emails. And for information about our privacy practices, you can visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Slide toggle


We are a small London start up that wants a healthier and fairer future for all of us.

Our focus is on ethical products. And our job is to provide you with the best options we can find.

Decision making is now easy & transparent for you on our platform. Find in each product an explanation of their supply chain & ethical efforts.

Looking for specifics?



Feedback Form

The more you share, the better we can serve you!

Feel free to let us know about:

Products you could't find
We will look for an option for you!
What you liked
So we can do more of it
What could improve
We'll find a way to make it better!
Anything else!
We want to hear all about it!

We'll let you know when your product arrives.
*5 being as amazing as you!