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We are a small London start up that wants a healthier and fairer future for all of us.

Our focus is on ethical products. And our job is to provide you with the best options we can find.

Decision making is now easy & transparent for you on our platform. Find in each product an explanation of their supply chain & ethical efforts.

Looking for specifics?



Shop by cause


Protecting the
Planet’s Health


Ethical Trade

Fighting Waste & Pollution-london-PNG

Waste & Resources


Community Activist

Guilt Free Shopping
We cover all angles for you!
Empower women entrepreneurs while saving the planet! Plastic-free, animal-cruelty free & offsetted shipping! All while supporting ethical supply chains & independent businesses.
Unique Gifts
From ethical suppliers
By women, with love, for you! Explore what our independent designers are up to, find unique and ethical products that will highlight how amazing  you are 😉
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What Our Community Says

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